There’s a running joke among Deku fans that all his clothing is Hero merch. If someone sees him with normal clothes, then A) It’s merch, but the name is hidden, B) It’s merch for Invisible Girl or someone similar, or C) It’s actually Shouto’s, Deku’s just borrowing it.

captainkirkk:

I’m mad that canon doesn’t give us Midoriya wearing hero merch. He gets a shrine in the form of his bedroom, but his clothes are completely bland? I call bullshit.

Some people think he wears so much merch because he gets it for free/majorly discounted as a close friend and fellow hero, but real fans know it’s just because he’s The Biggest Hero Fan