deafmic:

In universe there was a “top hero” line of plushies that sold for 3000yen (around 26USD) each.

Endeavor sold very very badly and was incredibly unpopular, while all might sold really well, lol. All might is “premiumly traded” (as in, he’s rare and valuable merch) and I’m pretty sure that last part says that the endeavor price dropped to 500y (4 USD) in order to try to get rid of it

This is the endeavor doll that baby Hawks had btw